AMS and JLL have officially handed the 250-page Market & Feasibility Study to the board of directors of the Maryland Cultural & Conference Center. The study has provided an analysis of the market and introduced a sustainable business model built on cultural experiences and a variety of conference offerings.

The study has been summarized as follows:
I. A new sustainable model built on both arts and conferencing
● Five different use types, driving more than 225 uses annually
● 50/50 Conference & Performance
● Drawing more than 170,000 patrons annually
II. Community partnerships are key to success
III. A five-year timeline to the grand opening is a reasonable target

Next, MC3 will begin a contract with a major fundraising consulting firm that will help the organization further understand the potential philanthropic support for the building, endowing and operating of the new center; it will be followed in August with a completed Economic Impact Study.