Business News

Duane Carey gets 300 e-mails a day. And part of his job is to get people’s attention via e-mail (and direct mail).

You’ve probably heard that search engine optimization (SEO) can improve your local search results so your business is found on Google and other search engines. There are literally hundreds of proven tactics for improving those odds, but one of the simplest, yet most important, ones is citation listings.

A line of questions public relations people are asked on a regular basis is, “Can I just send my message through e-mail or Constant Contact? Do I have to spend the money to print this newsletter? Must I mail a direct mail piece? Should I buy a print ad?”

Whether it’s an interview with your CEO, a local personality, the employee of the month or a new hire to your organization, chances are that you’ll be interviewing someone this spring for your organization’s content marketing program or blog.

Google enjoys a vaster media empire than Forbes and TechCrunch combined, but those outlets have no fear declaring that the king’s social media network is dead.

In celebration of the recent holiday, Columbia-based communications agency ADG Creative released a humorous Valentine’s Day music video that pays homage to the tucked-away Columbia Gateway business community where its offices are located.

We are inundated with marketing messages day in and day out; morning, noon and night someone is talking to or at us about something s/he want us to pay attention to.