Dentsu Group has entered an agreement to acquire a majority stake in Extentia, a global technology and services firm with a focus on enterprise mobility, cloud engineering and user experiences. Extentia will join Columbia-based Merkle, a customer experience management company within Dentsu Group’s international business, Dentsu International.
Established in 1998, Extentia has nearly 800 staff in Pune and Bangalore, India. With this acquisition, Extentia further bolsters Merkle’s existing Salesforce capabilities, adding scale and additional geography in India.
As a Salesforce Crest Partner and one of the nine Salesforce product development outsourcers globally, Extentia adds expertise with more than 350 Salesforce certifications and new Salesforce App Cloud capabilities.
“As one of Salesforce’s largest partners and its top agency partner, we owe it to our customers to deliver world-class, cross-functional, cross-platform expertise,” said Michael Komasinski, global CEO, Merkle. “Extentia differentiates itself through a design-first approach to its cloud-native technical and engineering product solutions, This strategic acquisition will allow Merkle and Dentsu to meet the growing market demand for support our clients in driving complex architecture integrations.”