When it comes to a strong selling strategy, simple solutions can often yield the best results. This E-Commerce Marketing Management course is designed to help businesses of all sizes maximize their online presence and drive sales.

After years of research and testing, presenter and MIC Mentor Nathan Garcia has developed a course that will help you build your best marketing strategy, whether you’re just starting out or want to refresh your skills. This course offers a supportive environment and will help you build a flexible, easy-to-implement toolkit for online marketing.

Over the course of four in-person classes on Thursdays from Oct. 5-26, you’ll cover:

Week 1: Structuring Your Offer: How to write strong and compelling copy that makes readers take action
Week 2: Marketing Campaign Architecture: How to design an online or offline marketing campaign that creates measurable results
Week 3: Getting Attention with Advertising: How to set up advertising campaigns on platforms like YouTube and Instagram to grow your business
Week 4: Analytics & Reporting: How to measure, report and act on marketing data to improve your return on investment
This class uses guided resources and instruction to teach you how to develop a strategy to grow your business online. Whether you’re well-established or you’re just getting started and want to learn the ropes, this course is for you!

About the instructor: Nathan Garcia is the owner of the digital marketing agency, Mavrik Digital. For the past 5 years, I’ve worked as a full-stack marketer to help service-based businesses advertise and sell online. In this class, I’ll share with you the tools and tactics to get results. You’ll also learn to avoid the hiring mistakes and false starts that cost me tens of thousands of dollars.

Additionally, as a student, you will have access to resources and mentoring at the Maryland Innovation Center. This ensures that you’ll get more than an education to move your business forward. You’ll also have coaching hours to get direct feedback on your business and the implementation of the concepts learned in class.

Registration closes on October 4