Businesses and economic developers have spent much of the last year scrambling to adapt to extraordinary circumstances. While the fight against the COVID-19 pandemic is not over, with vaccine distribution under way, there is a light at the end of the tunnel. 2021 will be the year of transition. Barring any unexpected catastrophes, individuals, businesses, and society can look forward to shaping their futures rather than just grinding through the present. The next normal is going to be different. MEDA takes a look at some of the factors that economic development and business leaders should keep in mind as they prepare for the next normal.