The past year has taken “planning for the unexpected” to a whole new level as the pandemic, protests and politics continue to bring unimaginable challenges to the world, the economy and the communications profession. This will be the focus of the Public Relations Society of America Maryland Chapter’s (PRSA MD) 43rd annual conference “Navigating the Next Normal,” a completely digital event.
Highlights include keynote addresses from former CNN correspondent and crisis communications leader Kathleen Koch, Jardena London, an agile transformation consultant and founder of [email protected], and the newly famous TikTok Tammy!
Sessions will also explore:
o Social media marketing in a post-COVID-19 world;
o How to respond to and address issues raised by protests;
o How organizations can effectively discuss diversity, equity and inclusion;
o The latest techniques to reach and engage audiences;
o Corporate social responsibility and “corporate personhood;” and
o How to remain inspired and maintain your stamina.