Bonnie Heneson Communications Named Best in Maryland
Bonnie Heneson Communications (BHC), a full-service marketing communications firm with offices in Columbia and Owings Mills, received a Best in Maryland 2015 Award of Excellence from the Public Relations Society of America’s Maryland chapter.
The award recognizes the 2014 TranZed Alliance Annual Report, which was written, designed and produced by BHC. The 28-page report combines articles about the accomplishments of all the entities of the alliance, a child-serving organization, over the year, with photographs and design elements.
“It is always an honor to be recognized by one’s peers, and we were very pleased to receive a Best in Maryland Award from the Public Relations Society of America,” said Bonnie Heneson, BHC founder and CEO.
The awards are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.
Marriner to Create New Campbell’s ‘Digital Experience’
Campbell Soup Company’s North American Foodservice team has appointed Marriner Marketing Communications, located in Columbia, to develop a new, customer-focused digital ecosystem. Campbell’s selected Marriner due to its strong digital experience in the foodservice sector and track record of developing effective, insight-led marketing communications strategies.
At the center of this work will be a new web site designed to strengthen engagement with Campbell’s foodservice customer base. Content will be designed to highlight Campbell’s extensive brand portfolio and culinary inspiration in order to offer solutions for foodservice operators.
The online presence will support Campbell’s United States and Canadian business as well as the multiple industry segments it targets. Marriner will work closely with the Campbell’s Foodservice team.
“We are creating a new digital experience to better reflect Campbell’s diverse product portfolio and services that have made Campbell’s a leader in the foodservice sector,” said Luis Castillo, brand manager, Campbell’s Foodservice Division. “We believe Marriner has the insight and talent to create a truly best-in-class digital experience for our customers.”