With the May 8 launch of Visit Annapolis & Anne Arundel County’s (VAAAC) redesigned, mobile device-friendly websites, individuals seeking comprehensive information about things to do and see in Annapolis and Anne Arundel County have immediate, 24/7 access to the information they need on their desktops, tablets or mobile phones.
The redesigned VisitAnnapolis.org website and its sister websites —Weddings
InAnnapolis.com and TheHotelsAtBWI.com — speak to a world on the move. “Today’s consumers expect information to be at their fingertips when and where they need it,” she said. “Now that our websites are completely mobile-responsive, visitors can access their full depth and breadth everywhere mobile service is available.”
Created by the Annapolis-based Symmetry Agency, the redesigned sites replace the 2013 design that promoted Anne Arundel County’s three distinct destinations — Annapolis City, Annapolis Countryside and BWI Marshall/Arundel Mills — under the single VisitAnnapolis.org URL.
To assist with the planning and design of the new sites, VAAAC administered an email survey to more than 20,000 consumers and contracted the Symmetry Agency to conduct focus groups in Philadelphia, Pa.; Washington, D.C.; and Charlotte, N.C. It was based on their feedback and the strengths of the 2013 site that the seeds of the new VisitAnnapolis.org and its sister blog sites were sown.
The newly-designed sites introduce three new microsites that address the wants and desires of three distinct groups of travelers: foodies, historians and explorers. Anchored by stories written by long-time contributors to VAAAC’s NaptownLocals.com blog site, FoodieAnnapolis.com, HistorianAnnapolis.com and ExplorerAnnapolis.com provide insider recommendations and insights on how best to experience Annapolis and Anne Arundel County.
Because the Annapolis area is home to a host of talented musicians and performers, VAAAC has added streaming radio to the VisitAnnapolis.org website. A product of the California-based company, Vacadio, Annapolis NOW Radio features an eclectic range of music, including the works of popular local musicians. It also keeps listeners informed about local events and happenings.
VAAAC recently promoted the redesigned VisitAnnapolis.org websites with a four-week, $400,000 spring advertising campaign.