Columbia-based Zentail, an e-commerce automations software operations platform, has completed a $5 million Series A round of financing. Initialized Capital led the investment round with participation from FundersClub, with both entities adding to their prior investments in Zentail’s Series Seed. The investment brings Zentail’s total funding to $6.2 million, with Y Combinator, Scott Banister, and brothers Hadi and Ali Partovi as other seed round investors.

Zentail received this Series A funding in its third year, continuing on its mission to make e-commerce simple through technology and providing its solution to automate otherwise manual tasks, including product listing, pricing, inventory and order management, then systematically syncing the data across shopping channels. Zentail’s ecosystem of integrated services helps a growing number of online retailers and brands streamline their operations and grow sales through one central platform.