Focus on Marketing & E-Commerce

You’ve spent hours perfecting your LinkedIn profile. You’ve built a network of hundreds of LinkedIn connections over the years, and reaching that “500-plus connections” mark may or may not have made you almost as proud as the birth of your first child.

If it is your job to differentiate and grow your business, you own a tall task.

The mild winter enjoyed in Maryland in December has turned into something that can be called anything but mild. Was, and is, your office prepared?

Given the frequency of conversations about social media and marketing, it might seem that everyone should be a card-carrying expert in these approaches. But there may be several online helper apps from third-party sources that you haven’t yet used or taken full advantage of. Here’s a sampling.

In an effort to shop for the lowest prices on each marketing project and select different “experts” for each marketing initiative, often companies will work with multiple vendors. Don’t make this same mistake.

Bonnie Heneson Communications Named Best in Maryland Bonnie Heneson Communications (BHC), a full-service marketing communications firm with offices in Columbia and Owings Mills, received a Best in Maryland 2015 Award […]

With the ever-increasing usage of mobile devices (more than 50% of all Google searches are now made from smartphones or tablets), it is crucial that your web site be optimized for both desktop and mobile devices. What is the best way to ensure that your web site works across all platforms? By using so-called responsive design.

Duane Carey gets 300 e-mails a day. And part of his job is to get people’s attention via e-mail (and direct mail).

You’ve probably heard that search engine optimization (SEO) can improve your local search results so your business is found on Google and other search engines. There are literally hundreds of proven tactics for improving those odds, but one of the simplest, yet most important, ones is citation listings.