Hanover-based sports technology startup Fivestar has officially launched the Fivestar App, which it bills as “The world’s first and only sports highlight rating mobile app.”

Designed to change how athletes and fans share and consume sports content, the Fivestar App offers a dedicated digital platform focused solely on sports highlights, giving athletes worldwide the opportunity to showcase their performances and have them rated by users.

Employing unique algorithms to calculate both athlete and fan ratings, the Fivestar App provides a comment-free environment for users to curate sports highlights, while contributing and receiving productive feedback.

“Until now, athletes have relied on other social media platforms to share their highlights, but none of these platforms are specific to sports and many of them are often filled with distractors and negativity, ” said Erin McNeally, co-founder and CEO of Fivestar. “The Fivestar App tackles these challenges with a unique rating system that elevates sports highlights in a supportive, interactive space, while leveling the playing field for athletes to get recognized regardless of their sport, level of play, or location.”

The app uses the power of machine learning and its proprietary algorithms to identify and eliminate problematic users, bots, and non-sports content. Future app updates will include gamification and a points system that tracks engagements and rewards users with Fivestar Coins, which can be used to purchase gear, and gain access to events and exclusive content.

The company has already signed several pro athletes to serve as brand ambassadors, including lacrosse stars Kyle Harrison, Trevor Baptiste and Kylie Ohlmiller; skateboarders Ryan Decenzo and Deon Harris; and women’s basketball pro, Angel McCoughtry. Fivestar athlete ambassadors will help raise awareness for the app and drive downloads, be active app users, scout and onboard future brand ambassadors, host events and more.