Image: Kirtip, Pixabay

The Maryland Tourism Coalition (MTC) recognized the Maryland Craft Beverages App as the best new Large Marketing Product or Event for 2021. Released in July by Grow & Fortify, the Maryland Craft Beverages App is a free application for Android and iOS devices. The app allows craft alcohol consumers to track their exploration of Maryland’s breweries, cideries, distilleries, meaderies, and wineries.

The app is a flagship product guiding residents and visitors to nearly 200 craft alcohol producers located throughout the state. This app highlights locations, allows users to map itineraries and collects trails for the craft beverage industry in one, easy-to-use package.

Developed in partnership with the Brewers Association of Maryland, the Maryland Distillers Guild, and the Maryland Wineries Association, each tasting room featured in the app is a current member of their respective trade association.

“This app is a powerful tool for the industry and for our users,” says Jim Bauckman, director of communications at Grow & Fortify. “Using the app, fans of locally-produced beverages are visiting more local tasting rooms and spending more money within Maryland communities.”

The Maryland Craft Beverage App was developed by Daruma Tech and made possible by a grant from the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service.