Columbia-based Merkle announced that its global B2B marketing organization, Merkle B2B, has been named 2021 Large B2B Agency of the Year by The Drum.
The Drum Awards for B2B are global awards that recognize the marketers and companies behind the year’s most dynamic and effective business-to-business work. In 2021, there were 44 categories that reflect the advancing B2B industry and its business marketers who are continually adapting to a new and challenging world.
In addition to being named Large Agency of the Year, Merkle and its B2B organization were highly commended in multiple categories, including:
- Best B2B Educational Series, “McCain Foods and the Awesome Power of the Fried Potato”
- Best B2B Educational Series, Samsung Electronics America, “Samsung Elite”
- Best Demand-Generation Campaign, Workday, “Workday FY21 EMEA MQA Intent Activation”
- Best Use of Emotion in B2B Marketing, Sentry Insurance, “What Can Be”
The Large Agency B2B of the Year Award is a B2B award category designed for agencies that have demonstrated excellence in the implementation of business marketing solutions and ROI for their clients over the last year. The award is open to any agency with $200 million-plus in annual turnover and recognizes those that provide exceptional innovations and make a notable difference in the industry.